PrintSigns Features - Buy Now!

PrintSigns aimed at passersby can be particularly effective for sales promotions, product and service launches, customer notices and branding. Storefront windows can also display frequently changing pricing on anything from last-minute vacations to concerts, coming attractions tickets.

Some retailers are using PrintSigns signage as the main marketing statements for their newest products and services that may not be so visible inside an establishment, as customers are preocupied or distracted by the inside surroundings.

Food services operators – from quick service restaurants to more formal dining establishments – are using outside-facing PrintSigns displays to show menus, highlight special offers and give consumers a better sense of the dining experience within.

Visibility is the key to success in retail signage. Just how visible is your retail signage? No matter how perfectly designed or cleverly written your signage is, it will ultimately have very little effect on your store’s traffic or sales if it isn’t visible.

Signs that are located in areas which are highly visible almost always outperform their counterparts in quieter, less easily noticeable locations. The location of your signage can have a huge impact on its effectiveness; however, a PrintSign display can make people look from any location because of the attract mode function of the display.

The greater the number of people that pass by your sign, the more people will see it and take action. The difference between one location and another can often be a four or 10 times increase in the amount of passersby your signage generates.

The easier your signage is to read, the greater its response rate will be. Choosing a font that’s complex and difficult to decipher might fit your store’s brand, but it will usually hurt the effects of your retail signage.

The best fonts to use in retail signage are bold, crisp, clear and powerful. That’s where a simple drag-n-drop online template editor like PosterMyWall.com (with over 100,000 already made templates by graphic artists) can make this task as simple as exchanging a selected template’s images and text with your own. 

These eye-grabbing templates already have the layouts, colors, fonts (which can all be simply edited) already have the power and presence that makes them stand out from the crowd, but they aren’t too complex or decorated to be read easily by passersby.

Even though the PrintSign display can make any sign or poster be noticed at relatively any distance; the greater the level of contrast in your sign, the more visible it will be. Powerful and high-contrast color combinations – such as white on black or yellow on blue – stand out from a distance and make your content leap out of its surroundings.

Choose a high-contrast color combination that matches your branding and makes noticing and reading your signage easy. At the same time, avoid overdoing it with colors that clash and make your signage readable but aesthetically unpleasing.

How personal is your signage? The best marketing messages are highly personal and written to connect with their target audience. By using words like “you” and “your,” you can make your sign’s copy far more effective in achieving its goals.

People naturally respond to marketing offers that focus on them. Focus on using words that create familiarity and personality in your signage and you’ll create a deeper connection with the people you’re targeting.

At the same time, make sure action is a priority. Develop all of your signage with a clear call to action so that people know exactly what to do once they’ve understood your establishment’s value proposition.